More people are buying online than ever before.

With the economy in turmoil and every business looking to cut costs, a banner ad is THE cost effective way to advertise.

Make sure your message reaches them.

Animation - if the web site or newsletter will allow it, animation creates interest and allows the reader to click deeper into the message.

Keep it simple - even with animation's ability to extend your message, keep it brief and succinct.

Call to action - your message must be timely and elicit a desire to learn more.

Color and corporate identity - stay consistent with corporate colors and logos; continuity between your ad and the web page is key.

Linking - direct from the banner ad: quick, clean, concise.